Nintendo of America President Reggie Fils-Aime has announced his retirement after 15 years with the company.
Fils-Aime will be stepping down in April of this year to be succeeded by protégé Doug Bowser (yes that’s his real name).
During his tenure Fils-Aime became the charismatic face of the Nintendo brand, always smiling, always happy to interact with the community, and never taking himself too seriously. In fact, as a thank you and a farewell message to Nintendo fans, Fils-Aime posted a video that included a highlight reel of some of the various memes and jokes that the community has built up around his persona over the years.
Below are the relevant notes from the Nintendo press release. Commentary from Shuntaro Furukawa, Reggie Fils-Aime, and Doug Bowser.
“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo Co., Ltd. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”
“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humour, this is not ‘game over’ for me, but instead ‘levelling up’ to more time with my wife, family and friends.”
“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”
I wish you all the very best Reggie, you will be missed.